No matter how popular your events may be or what sizes of audience you cater to, there are many good reasons to consider offering a waiting list option, if you don’t already. Here are 3 case scenarios, which can benefit from utilizing a waiting list feature.
Case 1: New or Small Businesses
One of the most overlooked, yet useful scenarios for using a waiting list feature applies to new or small businesses. Teachers or event organizers who are just starting out may not think that a waiting list would be applicable for their needs but it can actually provide several benefits. Consider the example below:
Rohan is a newly graduated health coach and nutrition educator who wishes to offer public classes around the city of Vancouver. He is just starting out and does not have experience in knowing what kinds of events would be of most interest and in which areas of the city. He also cannot invest lots of money into marketing or renting out large public spaces at this time.
To meet his needs effectively and start his business successfully, Rohan can create many different events, in different areas, which are catered to very small groups. This way he can easily get small and cost-effective spaces to host them. By using the waiting list feature, Rohan can then gauge interest by allowing people to continue registering. Not only can he then use the attendees on the waiting list to create more events, but this can help him better plan future events and gain experience by knowing what topics, what price ranges and what locations are most popular amongst his potential audiences.
Case 2: Established or Popular Businesses
One of the most obvious cases for which a waiting list would be valuable, if not essential, are events that are very popular and in high demand, usually from established businesses. This is common for situations such as the following:
Lisette and William run a large creative arts children’s school in Brisbane, which has been consistently growing in popularity since it first opened 7 years ago. They have many monthly and quarterly classes that regularly fill up.
A waiting list can help ensure that this organization is meeting the needs of their community and interested parties effectively and not turning away potential business. Based on the data they gather from their events and waiting lists, they can then modify the most popular events for the future, either by making the class sizes bigger or running them more often. Knowing whether they have one or several interested attendees, can also prompt them to expand the capacity of the current event, or simply squeeze in and accommodate that extra individual that may be on the waiting list.
Case 3: Exclusive or Limited Admission to Events
Finally, there is one more case scenario that can greatly benefit from using a waiting list feature, this being exclusive or limited admission events, such as the example below:
Cara is the owner of an upscale culinary school in New York and offers many general cooking classes and programs. Every few months, she also offers a private group cooking retreat in a popular restaurant. This cooking retreat is highly sought after, with much more interest than available spaces allow, and preference is given to students that have taken previous classes.
By using the waiting list feature, Cara can easily collect registrations beyond the limited amount of spaces and have on-going lists from which to choose and best organize participant groups for her private cooking retreats.
How to Use the Waiting List Feature
To use the waiting list feature on Corsizio, you must first limit the number of spots available for your event. This feature is found within Step 5 — the last step of your event creation. Then, enable the waiting list registrations when class is full feature, right from within that very same step. This feature also gives you some options with regards to how you want to use it.
For more information and understanding of full functionality, you can read the complete help documentation on enabling a waiting list.
Wishing you and your students success!
The Corsizio Team
p.s. If you have not signed up to Corsizio yet, register for your own free account today to explore how it can enhance your events!